Ad networks
Direct relationships with 15+ networks. The source of most of our reach and daily volume. Years of sub-source data inform what we buy before a test starts.
Inventory
Media buying is our core discipline. Everything below is inventory we work with daily, in campaigns we fund ourselves.
Supply access
Direct buying access across all three routes to supply. Budget is reallocated between them within the day rather than held on a weak source.
Direct relationships with 15+ networks. The source of most of our reach and daily volume. Years of sub-source data inform what we buy before a test starts.
Programmatic access to exchange inventory with bid-level control. Each placement is priced against your CPA rather than a campaign average.
Private marketplace deals with selected publishers. Negotiated rates, premium placements, and higher brand safety than the open auction.
Channels
Our core volume. We buy native across top ad networks, private marketplaces and guaranteed deals with selected publishers. Creatives are tested per geo and per angle — we do not transfer a winning creative from one market and assume it will hold in another.
Visual inventory on relevant sites, used for reach and for retargeting funnels where native does the discovery and display closes.
Direct notifications with immediate delivery. Effective for time-sensitive offers, seasonal campaigns and reactivation.
Feed and in-app placements on Meta, TikTok, Snapchat and Pinterest. Social rewards creative volume over bid tricks, so we produce and rotate angles at the pace the feeds demand.
Google, Bing and Yahoo. The intent is already present — the work is winning the placement at a cost that preserves your margin. We manage bids against your CPA, not against impression share.
Editorial placements on high-traffic blogs, news sites and magazines. The message is placed inside content the reader came for, which is why it is considered rather than skipped.
Verticals
Trends, collections and style content, in markets where we already know which placements convert.
Destinations and offers, timed to the decision window rather than the booking one.
Film, music and celebrity inventory, where inventory is affordable and attention is high.
Product- and category-level buying against margin per SKU, not a flat brand budget.
Process
The same four stages for an ad network and for a merchant. Nothing launches before stage one is agreed in writing.
Geo, vertical, target CPA, daily cap and quality rules — agreed in writing before anything launches.
Tracking and S2S postbacks connected, creatives and funnels built and approved.
Small controlled spend across sources and angles. Our budget, our risk.
Performing sources receive budget, underperforming ones are cut, and sub-source reporting is shared throughout.
No incentivised traffic, no bots, and no sources we cannot identify. If the numbers look wrong, we raise it before you do. That standard is the reason accounts stay with us.
We'll respond with the volume we can hold and what it costs. If your target is outside what we can deliver, we'll tell you on the first call.
Get in touch →